There have been many IT companies in the past few decades which are growing rapidly ever since then. These companies have come up with the mobile and web app development services that is in growing demand in market due to an increase in the number of phones and latest technologies. Apart from mobile and web apps there are also TV apps that are in rising demand in the market and is slowly penetrating into the app development market. The Smart TV app development services are constantly in growing demand due to it’s multiple features. Mostly the movie buffs or people who want to watch cricket or football matches on big screen are usually the one preferring the Smart TV apps in their Smart TV.
Apart from mobile apps the smart TV apps are the second in demand as they are highly engaging and immersive for the viewers due to big screen view. These smart TV apps can rightly cater to the entertainment needs of the clients. This offers a sound and positive viewing experience to the viewers as this has been the best friend for most of the viewers during the pandemic situation. In following blog, we shall discuss smart tv apps, prerequisites for smart tv app development and smart tv app opportunities for business.
What is Smart TV?
Previously in the past one decade we have seen such a tremendous technological changes that has completely transformed our phones, PCs and even TVs. The advancement in technology has also transformed the applications that are being operated on the phones and Smart TVs. Smart TV is a technology that enables using the Internet and interactive services, like games and apps, through the TV set. It is activated through many systems and devices, such as TVs, digital TV receivers, Blu-ray players, game consoles, etc. These devices allow users to search for media content on the Internet, local cable TV channels, satellite TV channels, or data stored on the hard drive. Smart TV has all the important smart features and TVs functionality transforming the video broadcasting device into a full-fledged entertainment center. There are many Smart TVs that works on the operating system and there are many app developers for Smart TVs.
These are some of the smart TVs that are existing already in the market are:
What Are Smart TV Apps?
There are millions of mobile users around the globe presently due to which there is highest growing demand of mobile applications for Android and iOS. While the smart TV apps are the second highest in demand due to which the developers have also got inclined towards developing smart TV apps. The users can now easily download and install new apps from the marketplace of TV. There are many smart TVs like Samsung, Apple, Android, LG, Sony, Amazon Fire TV that are definitely ruling the smart TV industry and also with their in-built app features. The smart TV apps allows the users to access the the media content that includes the shows, games, movies, series etc. The smart TV app is designed and developed in such a way so that an on-screen menu can be included with several pre-installed channels. Some of the apps that are pre-installed in the Smart TVs may include the Netflix, Hulu, Spotify and many more.
Key Features To Consider While Creating Smart TV App
- User-centric Apps
The design and structure of smart TV apps needs to be focused upon user friendliness. The users who are using these smart TV apps it should be compatible with almost every streaming device and can be controlled by a remote controller with basic and simple user interface and features.
- Media Player Integration
Media player integration allows the users to enjoy videos and audio streaming on the smart TV. The users must be able to experience content on big screen of TV instead of some portable devices.
- Smart Recommendation
Smart recommendation is a must feature that enables you to have personalized data that enables appropriate choices. This feature saves user history, preferences and browsing patterns that allows to make appropriate content choices. These personal recommendations made to the users makes them feel valued which is definitely a great marketing feature.
- Remote Control Compatibility
Smart TV app must be compatible with the remote control which allows a seamless easy navigational experience. The remote buttons must be in correspondence to the app buttons in precise.
The applications must have a security feature that must ensure that even after collecting personal details of the users it should not cause any external threat or lag. An app must be trustworthy enough to be used by the users for the longest time.
- Multi-device with multi-lingual support
The users must be able to use the Smart TV apps on the multiple devices and be able to access the content in every device. There should be only a single subscription plan for every device that you login your account from. There should be a multi lingual support that makes it a personalized option for those who understands different languages belonging to varied regions.
- Organize Contents by Segmentation
The content must be properly segregated and integrated and the apps must be easy to use and handle. The app must be segmented by genre, ratings, trends language and other categorizations.
- Friendly And Fast Navigation
The app interface must be responsive enough and be hassle-free to make user experience enjoyable. A smart app with user-friendly features and easy navigation ensures a high retention rates.
- Voice Searches
Your smart TV apps can be integrated with some of these to enhance UX and enable voice searches with commands for your users. There are many digital assistants that can be used simultaneously as voice commands.
Prerequisites Before Developing A Smart TV Application
- Research The Market Place
Smart TV or streaming companies needs to first research the market demand and requirements of the specific clients and business needs. The success of business depends upon meeting consumer’s needs and demands. The market research includes the finding out the target audience and demand in such targeted audience. Smart TV apps are in demand amongst the people who like to watch their content on big smart TV screen. There is a growing demand of these smart TV apps due to a sudden rise in the purchase of smart TVs in the market.
- Impact of Screen Resolutions in Device Sizes
The screen resolutions plays a major role in assessing distance, resolution and screen sizes. The screen resolutions is important when viewing configurations when watching TV, smartphone or tablet. When the smart TV app is built it is highly essential that a TV app builder considers the screen size and other factors from the side of the users.
- Make it Smoothly Navigational
When building a smart TV app or any other device it is essential to have a navigational experience for the users. All the devices must be integrated with comprehensiveness the chance to hold your users within the platform to get much better.
- Difference in Remote Control Functionality
When the smart TV app is designed and developed it is very important to consider remote control user experience. An overall user experience can be enhanced for your consumers that shall help you to retain in the longer course of time. Various smart TV platforms experiment with all smart remote control features that can be provided. Different Smart TV platforms uses varied features to enhance their performance and become a game changer in the development of smart TV applications.
- Obvious Focus in Essential Indicators
The smart TV apps must be designed in such a way so that it can stand out in the market are going to be the real growth drivers. Some key indicators like making text readable, conveying information in few words, designing as per the viewer’s feasibility to make it convenient to skim through, etc.
How Smart TV App Contribute To Your Business?
Smart TV is associated with the people who likes to watch unlimited movie online on a bigger screen. Smart TV apps has opened up many opportunities in business by bringing the user experience to the widescreen. While the traditional television is only limited to broadcasting TV programs.
- Smart TV App Promotes E-Commerce
When smart TV app is developed and launched it is with purpose of generating more sales channel. Smart TV launch allows you to improve the UX and enables you to see all the product details which is more easy to view on a bigger screen in comparison to a smaller screen. An e-commerce platform is more viable to sell the product ensuring high sales drive and also much secure and flexible billing options. The shoppers can easily pay for the purchased product by simply looking at their TV screens as you just need to enter the payment information.
After the global pandemic has hit the globe there has been a sudden transformation in education. The online education has been in demand for quite a while. The video lessons or live video calls have become the need of the hour due to which there has been many well-organized programs online for delivering classes online. In such a scenario, the large screen view is much required for serving the purpose of delivering quality education. The apps can be controlled easily by remote control that definitely contributes to the business revenue and growth.
- Video calling And Effective communication
These Smart TV apps makes it much easier to conduct business meetings and conferences as it is available on a big screen. Employees can easily watch any presentation and hear through the large speakers that facilitates the overall communication process. the live video calls are considered more effective as employees can fully concentrate on the device that handles the video calls. Most of the major companies and big IT firms requires these Smart TVs for major official works. This can be one major reason for a growth and demand of Smart TVs in market.
- Screen mirroring or Casting And Easy information exchange
Screen mirroring apps are the real catch for the major enterprises as they make it easy to share the office work, presentations and other visuals with a single tap option on screen. Screen mirroring or casting is a process of transmitting the media from phone to TV. This mirroring and casting of media is only possible when you have a big smart TV screen. This allows you to exchange information easily. People can mirror their favorite movies and games to the TV screen and enjoy seamlessly all their favorite content shared to TV screen. This can also be used for document cast or mirroring so that you can smart view on big screen and displays readable texts.
- Entertainment Needs
Smart TV apps have all sort of entertainment related content like shows, web series, movies, short documentaries and many more. People who want to watch their favorite content only on big screen they can use these apps. if you want to enjoy with your whole family watching the movies on a big HD view platform then smart TV apps is the only solution to your entertainment needs. This has definitely increased the demand of such different new smart TVs in the market.