Our company, Lahagora is an OTT, web and mobile development company which is known for providing IT and consulting services to our local and overseas clients. We specialize in providing customized service for OTT platforms with no issues of copyright infringement. In the recent years, OTT Platform has been empowering customers by providing them with a variety of choices for their entertainment needs as they no more need to surf through the channels. OTT provides a highly personalized system that allows these platforms to predict what a user will most likely watch.
What is OTT?
The OTT content and streaming is easily accessible by the customers as they only require a high speed internet connection with a connected device supporting apps or browsers. It practically means streaming across different devices whenever the user wants without the need of television broadcast. It is different from the video streaming like the one we see on you tube as it requires a premium subscription plan from an OTT provider.
OTT Platforms are web-based services offering video and audio streaming content. It enables you to pay for the type of content you want to watch. You don’t have to deal with any cable operator, satellite connection, or other broadcast mediums.
OTT is meant for the content delivery which is placed in front of the user regardless of the type of device they use to stream that content. OTT advertisements gets placed in front of specific pieces of content on display. We can use them to fit specific demographic based on the type of content which is being advertised by us. Any individual can access OTT services through a smart tv, get an add on device for current tv and computer or smart phone device.
How OTT is Delivered?
- Easy access and connectivity
OTT platforms are really easy to access and use. It just requires a stable internet connection and a compatible viewing device like a smart TV or a smartphone. The network carrier provides the internet connectivity against a monthly payment and the viewer has the flexibility to choose an internet package or plan based on his requirements.
OTT platform can get you an easy access to your favorite content anytime and anywhere on all devices. With traditional cable networks you get bound by physical and geographical requirements for cable.
- Cost-Efficient Service
OTT platforms are cost efficient in comparison to Traditional TV connection. You get to access all the content you get on TV cable on OTT platforms for a relatively lower price. However, the only cost involved is the internet data package which depends on your OTT usage and the subscription fees.
- Great Sound and Picture Quality
Every OTT Platform keeps the content quality in High Definition. The higher your speed, the better will be auditory and visual content since the service is offered online.
- Multi Platform Service
These media services can easily be accessed through android mobile phones, laptops, smart TV, and other audio-visual devices with an internet connection. OTT platforms give you enough freedom to watch your favorite content from any location at any time. If you don’t have time to log on to your laptop or desktop, you can binge-watch it on your smartphone.
- Content Variation
The traditional platforms like the TVs only provides a limited choice of channels with selected content while the OTT platforms opens up a wide variety of free and paid content. Users with a subscription or with a prime membership can watch the unlimited content on such platform.
How Does OTT Platform Works?
OTT platforms follows VOD business model where VOD stands for Video on Demand.
There are three types of VOD models that most of these OTT platforms use.
- SVOD: Subscription Video on Demand is a subscription model allowing the users to access an entire library of movies or web series for a certain fee set by the company. Users have to pay subscription fees daily, weekly, monthly or annually which gets renewed automatically. Such subscription plan is decided according to the company’s policy.
- ADVOD: Advertising Video on Demand is an ad-based video streaming model allowing users to access its wide range of content with ads. The company uses the money generated from the ads to balance production and hosting costs.
- TVOD: Transactional Video on Demand is a pay per view basis service, meaning the user has to pay for each video he wants to watch. If it is a series then the user has to pay for an entire season to watch.
Why is OTT So Important?
OTT advertising is now an important tool of marketing for the different companies as more and more number of users are accessing their daily doze of news and entertainment from the OTT platforms.
Consumers want to access content whenever they feel like and on whichever device is currently in front of them. Recent studies have shown that the average consumer of OTT media owns at least three devices that can be used to access OTT content and subscribes to three different OTT services and spends a greater amount of time binge-watching OTT content than talking to friends and family and do other leisure activities.
Another common expectation from consumers is that ads won’t be too pushy or sales-driven. Many OTT users are more susceptible to content when it’s delivered in a subtle, even personalized way. In fact, many providers offer advanced customization options to both users and advertisers.
Consumers generally view OTT media services as less disruptive to their overall experience. They also consider OTT content to be more personalized than other forms of media. OTT providers often benefit from high customer satisfaction levels and pass those benefits on to advertisers.
Businesses that Benefit from OTT App Development
The entertainment and media industry comprises of television, film, radio, and print where digital content range from movies, talk shows, music videos, sports, radio shows, news, and more. This sector relies heavily on audio and video streaming applications.
OTT Apps have been benefitting the education sector. While online classes, learning courses, and teaching marketplaces have been around for such a long time, schools, colleges, and universities have started adopting video calling services and OTT platforms for eLearning. Amidst the COVID-19 pandemic, several eLearning platforms have been doing rounds for offering intuitive solutions in the education sector.
Health & Fitness
During pandemic lockdown, home workouts became the most followed trend. In order to stay fit people are accessing online tutorials, connecting with their personal trainers via online classes, and more. Considering the opportunities that come along with it, many startups and established businesses are heavily investing in it. When developing OTT apps for the health and fitness industry, you need to ensure that they are built for bigger screens in order to have better content clarity.
Live game streaming has gained a lot of attention. These platforms allows the gamers to record live gaming experiences and share videos on multiple channels. Dedicated and professional streamers integrates entertaining commentary with high-level play and earn from subscriptions, sponsorships, and donations. Users on such platforms can either access the videos on-demand or live stream them.