Case Study for Purple Apps
Transforming OTT Experiences with the Purple Suite
The Purple Suite is an all-in-one streaming solution providing a smooth and enjoyable video viewing experience on various platforms. It caters to different user preferences, making it a standout choice for those seeking an exceptional
Lahagora has partnered with top content providers and broadcasters to enhance their digital streaming solutions, leveraging Purple Suite to create an advanced OTT ecosystem. We also offer white labeling services, allowing clients to rebrand our innovative applications as their own, enhancing their market presence while benefiting from our technology.
Problem: Viewers faced fragmented viewing experiences, inconsistent streaming quality, and complex device setup processes. This led to decreased user engagement, limited offline capabilities, and challenges in content delivery for providers.
Consequences: This led to decreased user engagement, limited offline capabilities, and challenges in content delivery for providers.
Increasing Users
Cross-Platform Accessibility
Purple Suite offers applications for mobile, web, smart TVs, and more. Ensure a seamless user experience across these platforms to attract a broader audience.
White Labeling Services
Allow partners to rebrand our applications, enabling them to leverage established technology to reach their market quickly and efficiently.
Strategic Partnerships
Collaborate with content creators and broadcasters to integrate exclusive content that attracts new users.
Marketing and SEO
Utilize targeted marketing campaigns and SEO strategies to enhance visibility and attract new users worldwide.
Enhancing User Retention
Personalized Content Recommendations
Use sophisticated analytics to offer users personalized content, enhancing their viewing experience and keeping them engaged.
Stable and High-Quality Streaming
With apps like the Purple suite and optimized bandwidth management, ensure consistent, high-quality streaming to minimize user drop-off rates.
Interactive Features
Implementing Picture-in-Picture (PiP) Mode allows users to watch content while multitasking, enhancing their viewing experience. Parental Control features enable parents to filter content and monitor their children's viewing habits for safer media consumption. Additionally, Buffer-Free Streaming ensures smooth playback by adjusting video quality based on internet speed and preloading content to prevent interruptions.
Feedback Mechanisms
Regularly gather user feedback and make improvements accordingly to meet and exceed user expectations.
Boosting User Engagement
Interactive Features
Incorporate features such as social sharing, community interaction, and live events to increase user participation.
Enhanced Video Players
Use advanced video players with features like purple recording, parental controls, and multi-language support to keep users engaged.
Engagement Analytics
Leverage the comprehensive analytics suite to track engagement metrics and refine strategies based on insights.
Increasing Revenues
Subscription Models
Introduce versatile subscription plans (monthly, yearly) and bundled offers to increase monetization opportunities.
Ad Integration
Utilize Purple Video Ads for targeted ad delivery, allowing businesses to capitalize on ad revenue without disrupting user experience.
In-App Purchases
Offer value-added services or premium content as in-app purchases to provide additional revenue streams.
Expand Services Globally
Utilize the flexibility and scalability of Purple Suite to enter new markets and demographics, driving up revenue streams through expanded reach.
Key Achievements
Increase in Users
Within a year of adopting the Purple Suite of Apps, our partners saw a significant increase in monthly active users, thanks to our seamless cross-platform accessibility and user-centric design, making it easier for audiences to connect and access content.
User Retention
The Purple Suite’s engaging interface and stable performance have contributed to significant improvements in user retention rates. Features such as personalized content recommendations and intuitive navigation keep viewers returning for more.
User Engagement
Engagement rates increased significantly due to enhanced interactive features like social viewing, personalized content shelves, and video on demand (VOD) capabilities. Users spend more time on the platform due to our apps' engaging, interactive experiences.
Revenue Growth
Our analytics and streaming technology helped clients boost revenue. Our microservices architecture allowed for smooth scaling, enabling clients to manage increased traffic without performance issues.
Solutions Delivered
Integrated Cross-Platform Solutions
From mobile apps to smart TVs and web browsers, our suite ensures a consistent and high-quality user experience, encouraging higher engagement.
Enhanced Content Delivery
Using our Purple Suite apps, clients benefit from fast and secure content distribution, bolstering user satisfaction and supporting higher revenue uplift.
Advanced Analytics and Tailored Experiences
With analytics tools, partners can gain insights into viewer preferences and adjust their content strategies to maximize satisfaction and retention.
1. We developed the following 15 apps as part of the Purple Suite to create a versatile OTT ecosystem
- IPTV Smart Purple Player: A customizable IPTV player enabling smart streaming.
- Purple TV Launcher: A user-friendly interface for easy navigation across channels.
- Purple iOS: Designed for seamless streaming on iOS devices.
- Purple Playlist Player: Allows users to manage and view playlists effortlessly.
- Purple VOD Player: Offers a robust platform for Video on Demand services.
- Apple TV Application: Extends the OTT experience to Apple TV with high-quality streaming.
- Purple DNS: Ensures secure and efficient browsing.
- Windows Application: Enables streaming via Windows platforms.
- Mac OS Application: Provides seamless streaming capabilities on Mac devices.
- Web Player Application: Facilitates cross-platform streaming through web browsers.
- IPTV Easy Purple Player: Simplifies IPTV access with an intuitive interface.
- Purple Remote for Smart TV: Enhances control over smart TV functionalities.
- Purple Tools: Offers additional utilities to optimize user experience.
- Purple Video Player: Supports high-quality video playback across devices.
- Purple Live TV: Ensures high-quality live streaming experiences.
2. Purple Suite was deployed as a versatile OTT application collection, providing
- A cohesive user interface with Purple Main and Purple Launcher.
- Mobile and Apple TV support through Purple iOS and Purple Lite.
- Robust Video on Demand (VOD) platform with Purple VOD.
- Cross-platform accessibility via Purple Windows & Mac, and Web Player.
- Intuitive control solutions like Purple Easy Player and Purple Remote.
- High-quality live streaming through Purple Live TV.
Results and Benefits
Increased user engagement:
Our easy-to-use interface has helped users stay connected and engaged with the platform.
Achieved 99.9% platform uptime:
Our strong infrastructure keeps things running smoothly, reducing downtime and ensuring a stable viewing experience.
Reduced buffering incidents by 60%:
Enhanced streaming quality through optimized bandwidth management and DDoS protection.
Enabled seamless cross-platform integration:
Users enjoy a consistent streaming experience whether on mobile, web, or smart TVs.
Expanded global reach:
We are currently serving a large community of monthly active users from various demographics and regions.
Boosted content delivery efficiency:
Leveraging our CDN ensures fast, secure, and reliable content distribution.
Cloud Recording:
Features like offline downloading and parent controls have contributed to a more tailored and user-centric experience.
White labeling:
Partner streaming companies can quickly launch their own branded applications, allowing them to capture their target market effectively.
Scalable solution:
Our microservices architecture supports easy scaling, accommodating increased user traffic without compromising performance.
Comprehensive analytics:
Our integrated analytics tools provide clients with insights into viewer behavior, helping tailor content strategies effectively.
Recognition as a leader in streaming technology:
Our innovative solutions have helped our partners stand out and succeed in a crowded marketplace.
Testimonial
"Partnering with Lahagora and using the Purple Suite has made a difference for our OTT offerings. The seamless integration of the applications and the great experience for our users have noticeably increased engagement and satisfaction. We’re genuinely pleased with the results and look forward to continuing our success."
----- John Doe, CEO of XYZ Streaming Company
Our Solution: The Purple Ecosystem
Core Streaming Applications
- 1) Purple Main
- Flagship platform hub
- Social viewing features
- Bandwidth optimization
- 2) Purple Launcher (Android TV)
- Custom Android TV interface
- Quick-launch capabilities
- Personalized content shelves
- Voice control integration
- 3) Purple iOS & Apple TV
- Native iOS and tvOS development
- SharePlay support
- Picture-in-Picture
- Airplay integration
- 4) Purple Lite
- Reduced data consumption
- Offline downloading
- Optimized for lower-end devices
- Quick start time < 2 seconds
- 5) Purple VOD
- Extensive content library
- Multi-language support
- Smart downloads
- Parental controls
Technical Infrastructure
- 1) CDN
- Global content delivery
- Load balancing
- DDoS protection
- 300ms average response time
- 2) Desktop Solutions
- Windows & Mac (tvOS)
- Native performance
- Multi-monitor support
- Keyboard shortcuts
- Web Player
- Browser-based streaming
- No installation required
- Cross-browser compatibility
- 3) Specialized Players
- Easy Player
- Simplified interface
- One-click playback
- Accessibility features
- Video Player
- Advanced codec support
- Custom controls
- Analytics integration
- 4) Purple Remote
- Second screen experience
- Universal remote functionality
- Device synchronization
- 5) Purple Live TV
- < 1 second latency
- Emergency broadcast support
- Interactive Features
Technical Excellence
- Architecture
- Microservices-based backend
- Containerized deployment
- Auto-scaling infrastructure
- Multi-CDN strategy
- Performance Metrics
- 99.9% platform uptime
- < 0.5% buffering ratio
- Average startup time: 1.8 seconds
- Support for up to 4K HDR content
- Security Features
- End-to-end encryption
- DRM integration
- Secure authentication
- GDPR Compliance
Technology Stack
- Frontend
- iOS: Swift, SwiftUI
- Android: Kotlin, Jetpack Compose
- Web: React, TypeScript
- TV: tvOS, Android TV SDK
- Backend
- Microservices: Go, Node.js
- Databases: PostgreSQL, Redis
- Streaming: FFmpeg, HLS, DASH
- Cloud: AWS, Google Cloud
- Infrastructure
- Kubernetes orchestration
- Custom CDN implementation
- Multi-region deployment
- Edge computing integration
Embrace comprehensive OTT solutions like Purple Suite to remain competitive and deliver unmatched content experiences.
For inquiries and further details on transforming your OTT services, contact us at hello@lahagora.com or call +91 99044 60868.
Client Testimonial
"Adopting the Purple Suite marked a turning point in our OTT strategy. The remarkable retention and engagement metrics signify a growing user loyalty and we’re pleased with the positive ripple effects on our revenue streams."
— John Doe, CEO of XYZ Streaming Company